Propelling Coca-Cola into the Digital World
A peek inside how The Coca-Cola Company is reigniting its brands in the age of social, eCommerce, and augmented reality.
Thursday, April 18, 3-4:30 p.m.
Carlson School of Management, 3M Auditorium Room 1-115
Presenter: Ellen Duncan, Group Director, Digital Platforms, Coca-Cola North America
In her role as Group Director for Digital Platforms, Ellen Duncan is responsible for developing marketing technology solutions that empower all of Coca-Cola’s brands–from Simply to Smartwater to Sprite–with the ability to deliver connected, personalized, and real-time brand experiences across channels and throughout the consumer journey at scale.
Previously, Ellen was a digital transformation lead at Accenture Digital where she oversaw global marketing accounts like General Motors and Southwest Airlines. Ellen is a graduate of the University of Notre Dame and proud mom to two young girls.
A 30-minute Q&A and networking session will follow Ellen’s presentation.
The first 200 attendees will receive a Coca-Cola brand free gift. Snacks and beverages will be provided.
This event is free and open to the public.